A swirl of blue, a sprinkle or two and a sweetFrog treat made just for you!

SCOTTSDALE, Ariz., Oct. 14, 2026 /PRNewswire/ — Get ready for a flavor adventure like never before! A new colorful swirl has arrived at sweetFrog®! In celebration of sweetFrog’s partnership with Warner Bros. Pictures Animation and The Cat in the Hat, sweetFrog is serving up The Cat in the Hat Blue Whirl Swirl – a playful and fun swirl inspired by the mischievous feline and the Things. 

Available now through December 15, 2026, the limited-time swirl combines No Sugar Added (NSA) Vanilla Frozen Yogurt and Blue Cotton Candy Frozen Yogurt. For a topping combination worthy of a little Seussical fun, add red sprinkles, brownie bites and fresh strawberries, along with all your other favorite toppings.

“With The Cat in the Hat, we knew we had the chance to think outside the cup and create something colorful, playful and unexpected fun to the sweetFrog experience,” said Sammy Robbins, Director of Marketing for Kahala Brands. “The Cat in the Hat Blue Whirl Swirl puts a sweetFrog spin on the Cat’s wonderfully imaginative world and we are excited for guests to swirl, top and create a treat that’s uniquely their own.”

Guests can take their swirl experience to the next level with a color-changing The Cat in the Hat spoon! Stop by participating sweetFrog locations to snag yours and add a little extra magic to every bite – available while supplies last. There’s also prizes up for grabs! Fans can enter The Cat in the Hat sweepstakes for a chance to win themed items. For full details, sweepstakes rules and to enter online, visit https://www.sweetfrog.com/thecatinthehatsweeps/index.php

Through sweetFrog’s partnership with The Cat in the Hat, we’re bringing the fun and imagination of the film to guests in more ways than one. sweetFrog is bringing Little Free Libraries to local communities to help give families greater access to books, encourage reading and connection, and inspire them to discover and share their favorite Dr. Seuss book.

The Little Free Libraries are located at:

• LITTLE LIBRARY #1 — 101 Town Center Ln, Ste 117
  Keller, Texas 76248

• LITTLE LIBRARY #2 — 134 E Main Street
  Royse City, Texas 75189

• LITTLE LIBRARY #3 — 4018 Wards Road
  Lynchburg, Virginia 24502

• LITTLE LIBRARY #4 — 10077 Market Circle
  Manassas, Virginia 20110

• LITTLE LIBRARY #5 — 125 Stonebridge Plaza Ave
  Richmond, Virginia 23225

Be sure to watch The Cat in the Hat in theaters November 6, 2026, and stop by a participating sweetFrog location to join in on the fun through December 15, 2026.

About sweetFrog^® 
sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are more than 250 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 30 fast-casual and quick-service restaurant brands with approximately 3,000 locations in 35 countries. For more information about sweetFrog, please visit www.sweetFrog.com.

About The Cat in the Hat
Meet the Cat in the Hat you don’t know! In the wonderfully whimsical tradition of Dr. Seuss, The Cat in the Hat comes to the big screen in his animated theatrical feature film debut, an all-new, epic adventure with an edge, where mischief, magic and mayhem reign supreme. Doing what he does best, the Cat—voiced by Bill Hader—spreads joy to kids in his hilarious, signature and singularly irreverent way, transporting them and audiences on a fantastical journey through a world they’ve never seen before. In the film, our hero takes on his toughest assignment yet for the I.I.I.I. (Institute for the Institution of Imagination and Inspiration, LLC): to cheer Gabby and Sebastian, a pair of siblings struggling with their move to a new town. Known for taking things too far, this could be this agent of chaos’s last chance to prove himself…or lose his magical hat!

Starring alongside Hader are Matt Berry, Quinta Brunson, Xochitl Gomez, with Giancarlo Esposito, and America Ferrera. Tituss Burgess, Bowen Yang, Paula Pell and Tiago Martinez also star.

The Cat in the Hat is directed by Erica Rivinoja and Alessandro Carloni from their own screenplay, screen story by Caroline Williams, based on the book by Dr. Seuss and in partnership with Dr. Seuss Enterprises. It is produced by Daniela Mazzucato and Jared Stern. The executive producers are Bill Hader, Susan Brandt, Bill Damaschke, Kelly Marcel and Steve Zissis, Tim Story and Alex Timbers. It is edited by Dan Molina, with music by Lorne Balfe.

Warner Bros. Pictures Animation’s first full-length feature film, The Cat in the Hat, comes to theaters and IMAX® across North America on November 6, 2026, and internationally beginning 4 November 2026.  It will be distributed worldwide by Warner Bros. Pictures.

About Dr. Seuss Enterprises
Founded in 1993, Dr. Seuss Enterprises is a global entertainment company. Our mission is to educate and entertain generations around the world by promoting and protecting the literary and artistic works of Dr. Seuss. We provide world-class content that drives joyful learning and creates hopeful futures.  All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, science, health, animal conservation, and the arts. For more information, subscribe to our YouTube channel, visit DrSeussEnterprises.com, or follow us on Instagram. 

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