Teresa Celmer and Sydney Davis Join Executive Leadership Team to Strengthen Marketing, Technology and Franchise Support

AUDUBON, Pa., Oct. 13, 2026 /PRNewswire/ — CertaPro Painters^®, North America’s largest residential and commercial painting franchise, is investing in its future with the addition of two experienced executives. Teresa Celmer has joined as Chief Marketing Officer (CMO), and Sydney Davis has been named Chief Information Officer (CIO).

These appointments reflect CertaPro Painters’ commitment to bringing in leaders who embrace change, challenge conventional thinking and make a meaningful impact. Investing in marketing and technology remains a priority as the company looks for new ways to support franchise owners and enhance the customer experience.

“Change is a good thing, especially when it pushes us to think differently and find better ways of doing business,” said Mike Stone, President and CEO of CertaPro Painters^®. “We’re not investing in talent just to maintain what we’ve built. We’re investing in people who can help us take it to the next level. Teresa and Sydney bring fresh perspectives, proven experience and the ability to drive transformative impact. I’m excited about what their leadership will mean for our franchise owners, our customers and the future of CertaPro Painters^®.”

Teresa Celmer, Chief Marketing Officer

Celmer brings more than 25 years of marketing leadership experience with brands including BrightStar Care, Ace Hardware, Bosch and Fellowes Brands.

As CMO, she leads CertaPro Painters’ marketing strategy, focusing on brand growth, customer experience and franchise success. Her experience with franchise and multi-location businesses will help connect national marketing initiatives with the needs of local franchise owners.

Sydney Davis, Chief Information Officer

Davis brings more than 20 years of technology leadership experience, including digital transformations, enterprise system implementations and major integrations across complex organizations.

As CIO, she oversees technology infrastructure and business applications, focusing on solutions that simplify operations, improve efficiency and provide franchise owners and their teams with tools to run their businesses more effectively.

Embracing Change, Investing in the Future

At CertaPro Painters^®, growth goes beyond expanding the franchise network. It’s about continually improving how the company operates, supports its owners and serves customers.

With Celmer and Davis on the executive team, CertaPro Painters^® is bringing fresh ideas and experience to two critical areas of the business, helping the company embrace new opportunities and build on its success.

For more information about franchise ownership opportunities, visit www.certapro.com.

About CertaPro Painters^® 

Founded in 1991 and franchised in 1992, CertaPro Painters^® provides residential and commercial painting services through more than 425 franchise territories. Its success is built on exceeding customer expectations and delivering certainty throughout every stage of the painting process.

CONTACT: Kim Haidacher
CertaPro Painters®
(732) 261-7704
khaidacher@certapro.com

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SOURCE CertaPro Painters