Adjmi Leverages Decades of Experience Acquiring, Transacting and Building Fashion Brands to Reimagine The Limited for a New Generation

NEW YORK, Sept. 8, 2026 /PRNewswire/ — A group of private investors led by Harry Adjmi, CEO of One Step Up, today announced the acquisition of The Limited, the iconic American women’s fashion brand. The acquisition marks a significant milestone for Adjmi’s business and sets the stage for the next chapter of The Limited, a brand long recognized for its distinctive approach to sophisticated, accessible American fashion.

Founded in 1963, The Limited became a defining name in American retail, particularly known for its polished women’s apparel, tailored separates, career wear and coordinated collections. For generations of consumers, The Limited represented confidence, modern femininity and an effortless approach to dressing for work and life.

The transaction brings one of America’s most recognizable fashion names into the group’s portfolio, alongside New York & Company, Fashion to Figure and Hard Tail, and marks the latest chapter in Adjmi’s longstanding strategy of identifying established brands with significant consumer equity, acquiring and transacting brands, and building them for long-term growth.

Adjmi and team plan to build on that heritage while reimagining The Limited for today’s consumer, pairing the brand’s strong recognition and emotional connection with contemporary design, elevated quality and a more accessible, digitally connected customer experience.

“The Limited is a remarkable American brand with an extraordinary history. We intend to honor what made it special and build its next chapter,” said Harry Adjmi.

The Limited’s product strategy, distribution and upcoming launches will be shared in the coming months.

About The Limited

The Limited is an iconic American fashion brand founded in 1963 and known for sophisticated women’s apparel, tailored separates and fashion designed to help women feel confident and empowered. The brand became a defining presence in American retail and remains deeply recognized for its role in shaping women’s fashion and professional dressing.

About the Investor Group

The investor group is a privately held group led by Harry Adjmi, Eli Yedid and Ames Tebele focused on building, acquiring and growing distinctive brands with strong consumer potential, including New York & Company, Fashion to Figure, Hard Tail and The Limited. Through a combination of brand stewardship, product development, operational expertise and modern distribution, the group seeks to create enduring value and bring compelling brands to new generations of consumers.

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SOURCE Harry Adjmi